QUALIFICATIONS
To qualify for the APEX Program, dealerships must:
- Have been established by 1/01/25.
- Classify as a full-service parts, service, and sales location; full-service parts and service location; parts warehouse; or Alliance-only store.
- Not be on Termination.
- Not be on Cure.
- Have created and submitted a parts business development plan.
- Be signed up to receive My Communications.
- Keep its Daimler parts account current and paid on time each month.
Point Structure
Dealerships earn points by meeting various monthly, quarterly, and annual objectives—and by participating in bonus point opportunities.
We divide your dealership’s annual AORA objective by 12. Although we know that your dealership’s sales will not be equally divided by 12 and that there is seasonality to your dealership’s business, this is the most equitable way to determine a monthly objective for all participating dealers. Points will be awarded for the 11 months of the program.
The quarterly total parts purchases objective is determined by dividing the dealership’s annual total parts purchases (AORA) objective by 4. For the 2026 APEX Progam, quarterly objectives are still determined by dividing the total parts purchases (AORA) objective by four quarters. The difference this year is that Q4 points will be awarded to dealerships who achieve 2/3 of the quarter’s total parts purchases (AORA) objective.
For the 2026 APEX Program, points will be awarded to dealerships who achieve their “adjusted annual objective.”
To determine your dealership’s “adjusted annual objective”: As with a 12-month program period, the annual AORA objective is divided by 12 to determine the monthly target. Then, the monthly objective will be multiplied by 11 for the 11 months of the program, resulting in the “adjusted annual objective.”
For example, if your dealership’s annual objective is $120,000.00, you first divide by 12 months to determine the monthly objective ($10,000.00/month), then multiply that by 11 months to determine the “adjusted annual objective” ($110,000.00).
Yes. There are a series of ways to earn points throughout the course of the program, and winners are based on overall points accumulated at the end of the program period.
Your dealership must have been established by 1/01/25 to be eligible for the 2026 APEX Program period. If your dealership has a new dealer code and had a previous dealer code prior to 1/01/25, please email info@apex-dtnaparts.com for assistance.
Please contact your DPM for your dealer tier.
In the event of a tie, winners will be determined by compliance of the following AORA objectives:
- OPS
- OTC
- RimPro
- SSI accuracy
- Delivery trucks
Terms and Conditions
To qualify for the APEX Program, dealerships must:
- Have been established by 1/01/25. (Does not include new store openings. If you have a new dealer code and had a previous dealer code prior to 1/01/25, please contact the program administrator.)
- Classify as a full-service parts, service, and sales location; full-service parts and service location; parts warehouse; or Alliance-only store.
- Not be on Termination.
- Not be on Cure.
- Have created and submitted a parts business development plan.
- Be signed up to receive My Communications.
- Keep its Daimler parts account current and paid on time each month.
Disclaimer
Void where prohibited.
Daimler Truck North America (“DTNA”) reserves the right to audit, amend, cancel, or revoke the program if DTNA judges any future circumstances to warrant such a decision. DTNA will be the final authority with respect to interpretation of the program rules or to any area of controversy not specifically covered in the rules, including final review or program eligibility. DTNA reserves the right to substitute a Prize for one of equal or greater value.
Release and hold harmless: By participating in this promotion, Dealership and respective winners hereby agrees to release and hold harmless Daimler Truck North America, its parents, subsidiaries, affiliates, advertising and promotion agencies, and those entities associated with the development, distribution, and implementation of this promotion, and each of their directors, officers, employees, attorneys, agents, and representatives from any damage, injury, expense, cost, death, loss, claim, action, demand, or other liability that may arise in connection with the promotion, whether caused by negligence on the part of DTNA or not, including all claims or threatened claims relating to (a) participation in the promotion;(b) acceptance, possession, use or misuse of any prize; (c) participation in any promotion or prize-related activity; (d) technical failures of any kind; or (e) electronic or human error which may occur in the administration of the promotion.
Responsibility for Prize/Taxes: PRIZES ARE AWARDED “AS IS” WITH NO REPRESENTATION OR GUARANTEE OF ANY KIND BY DTNA, AND EXCLUDE ALL WARRANTIES, EXPRESS OR IMPLIED, ARISING BY OPERATION OF LAW OR OTHERWISE, INCLUDING WITHOUT LIMITATION, MERCHANT ABILITY AND FITNESS FOR A PARTICULAR PURPOSE. All Prize-related expenses, including without limitation all federal, state, and/or local taxes shall be the sole responsibility of the winner. To the extent required, Form 1099-MISC may be issued for certain recipients who received a prize/award if the annual aggregate is at least $600 or more. Winners must complete and submit a W-9 form to receive any Prize. The recipient should consult his/her tax advisor for the proper tax treatment of this income on his/her tax return.